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Safety Processes on Social Media

If you are worried about someone on social media, you can contact safety teams, who will reach out to connect the person with the help they need. *Note: Tumblr no longer directly responds to reports of suicide or self-harm.

How to Engage on Social Media

The “Support for Suicidal Individuals on Social and Digital Media” free toolkit was developed by the 988 Suicide & Crisis Lifeline to help digital community managers and social media platforms establish safety policies for helping individuals in suicidal crisis. While we recommend downloading the full kit, we have shared some excerpts below.

One of the first hurdles to cross in establishing a process for suicidal community members is one of identification. How do you know if someone may be in suicidal crisis? Examples of a community post from someone who may be at risk:

“Hi, I really need some help, can someone please contact me.”

“My daughter has fibromyalgia and the treatment alone costs too much for us to keep up with everything else. It’s become a full-time job to take care of her and I don’t know how I can keep going on like this. I feel hopeless with all of this and don’t know how I can keep going.”

“My 15-year-old son has been texting one of his friends and he has been having what appears to be thoughts of suicide. What should I do?”

“I’ve been really depressed lately and I don’t know how to deal with this. I have been thinking about suicide lately, my grandfather committed suicide 10 years ago. I’m so scared about all of this.”

If you have identified an individual that is at risk of suicide or in suicidal crisis but doesn’t seem to be at imminent risk, research suggests that the community moderator reach out to that individual directly, through a set of clear processes established by and best suited to the needs of your platform or community.

While we encourage active moderation and response online, we do not encourage community managers to take on the role of mental health care professionals. All engagement with an at-risk individual should be designed to provide appropriate support while connecting that individual to mental health or crisis resources like the 988 Lifeline, your local crisis center, or other local mental health providers.

If you believe that the person may actually be at imminent risk of suicide, call 911.

If, while engaging with an at-risk individual, you believe that the person may actually be at imminent risk of suicide, call 911 or other local emergency services for immediate assistance. Local emergency services are the fastest way to help a person who is at imminent risk. Other resources or protocols may be inappropriate during this situation and should not be applied.

Download the Social Media Toolkit

For digital community managers and organizations.

Support for Suicidal Individuals on Social and Digital Media