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Download the 988 Lifeline logo, order 988 Lifeline materials, and find recommendations to help raise awareness online or cover issues of suicide in the news.

Download Logos & Awareness Ribbons

Lifeline Logos

Lifeline Logos

Our logos are available in English and Spanish. We invite anyone who may wish to share our hotline’s information to use our logo, hotline phone number, or website materials as needed. The public does not need permission to use any of these materials, but please do not alter our hotline’s logo in any way. Additionally, we appreciate a link or some other reference back to the 988 Suicide & Crisis Lifeline where possible.

Download Logos & Awareness Ribbons

Download Logos & Awareness Ribbons

The purple and turquoise ribbon symbolizes suicide awareness and prevention. Use it as your social media profile picture to show your support.

Access SAMHSA's 988 Toolkit and Order Materials

You can download PDFs of 988 Lifeline wallet cards below. SAMHSA also offers 988 materials such as posters, wallet cards, and more.

988 Partner Toolkit

988 Partner Toolkit

Learn key messaging and access 988 materials and more.

Order 988 Awareness Materials

Order 988 Awareness Materials

SAMHSA creates 988 public awareness materials that you can order. Please expect orders to take up to three weeks.

Call Volume and Impact

Explore the impact of the Lifeline and its network of crisis centers. Get national call volume, find actions to take, and discover more through our By the Numbers page.

For The Press

Best Practices For Covering Suicide

Best Practices For Covering Suicide

Covering suicide is never easy, but it's very important to do it right. Research has shown that improper reporting on suicide can contribute to additional suicides and suicide attempts.

Always include a referral phone number and information about local crisis intervention services. In online coverage, include links to prevention resources to help inform readers and reduce risk of contagion.

The Lifeline’s toll-free number, 988, connects the caller to a certified crisis center near where the call is placed.

Avoid splashy headlines, such as ‘Kurt Cobain Used Shotgun to Commit Suicide.’ Instead, inform the audience without sensationalizing the suicide, e.g. ‘Kurt Cobain Dead at 27.’

Don’t include photos of grieving family, friends, memorials, or funerals.

Report on suicide as a public health issue, not a crime.

Don’t quote the suicide note or describe the method used.

Instead of describing the rate of recent suicides as an “epidemic,” or “skyrocketing,” carefully investigate the most recent Center for Disease Control data and use non-sensational words like “rise” or “higher.”

Most people who die by suicide exhibit warning signs. Refrain from describing a suicide as “inexplicable” or “without warning.”

Avoid quoting police or other first responders about causes of suicide. Instead, seek advice from suicide prevention experts, like the Lifeline.

Don’t refer to suicide as “successful,” “unsuccessful,” or a “failed attempt.” Use “died by suicide,” “completed suicide,” or “killed him/herself.”

Develop policies and procedures for safe commenting and monitor for hurtful messages or comments from posters who may be in crisis. Consider posting the Lifeline information in the first comment box in any story about suicide.

Tool for Safe Reporting on Suicide

Tool for Safe Reporting on Suicide and Cisco have joined forces to support journalists and content creators to reduce the risk of suicide contagion that happens when reporting best practices are not followed. Explore it below.

Social Media Guidelines

Social Media Guidelines

This free toolkit provides recommendations for supporting suicidal individuals on social media and digital communities.

Press Contact

Press Contact

Please contact Divendra Jaffar at [email protected] for all press and partnership inquiries regarding the 988 Suicide & Crisis Lifeline.

Get in touch

Call the Lifeline

Know The Lingo

Understand mental health and suicide prevention terms and phrases.

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Have A Question?

See if we've answered it on our FAQ page!

Frequently Asked Questions