Get the Lifeline logo, order Lifeline materials, and find recommendations to help raise awareness online or cover issues of suicide in the news.
Download Logos & Awareness Ribbons
Our logos are available in English and Spanish. We invite anyone who may wish to share our hotline’s information to use our logo, hotline phone number, or website materials as needed. The public does not need permission to use any of these materials, but please do not alter our hotline’s logo in any way. Additionally, we appreciate a link or some other reference back to the 988 Suicide & Crisis Lifeline where possible.
Suicide Prevention Ribbons
The purple and turquoise ribbon symbolizes suicide awareness and prevention. Use it as your social media profile picture to show your support.
Access SAMHSA's 988 Toolkit and Order Materials
You can download PDFs of Lifeline wallet cards here. Visit the SAMHSA store to order and print posters, wallet cards, and more.
988 Partner Toolkit
Learn key messaging and access 988 materials and more.
The SAMHSA Store
All print orders must be placed via the SAMHSA store. The Lifeline does not take orders or ship print materials directly.
Call Volume and Impact
Explore the impact of the Lifeline and its network of crisis centers. Get national call volume, find actions to take, and discover more through our By the Numbers page.
By the Numbers
For The Press
Best Practices For Covering Suicide
Covering suicide is never easy, but it's very important to do it right. Research has shown that improper reporting on suicide can contribute to additional suicides and suicide attempts.
Always include a referral phone number and information about local crisis intervention services. In online coverage, include links to prevention resources to help inform readers and reduce risk of contagion.
The Lifeline’s toll-free number, 988, connects the caller to a certified crisis center near where the call is placed.
Avoid splashy headlines, such as ‘Kurt Cobain Used Shotgun to Commit Suicide.’ Instead, inform the audience without sensationalizing the suicide, e.g. ‘Kurt Cobain Dead at 27.’
Don’t include photos of grieving family, friends, memorials, or funerals.
Report on suicide as a public health issue, not a crime.
Don’t quote the suicide note or describe the method used.
Instead of describing the rate of recent suicides as an “epidemic,” or “skyrocketing,” carefully investigate the most recent Center for Disease Control data and use non-sensational words like “rise” or “higher.”
Most people who die by suicide exhibit warning signs. Refrain from describing a suicide as “inexplicable” or “without warning.”
Avoid quoting police or other first responders about causes of suicide. Instead, seek advice from suicide prevention experts, like the Lifeline.
Don’t refer to suicide as “successful,” “unsuccessful,” or a “failed attempt.” Use “died by suicide,” “completed suicide,” or “killed him/herself.”
Develop policies and procedures for safe commenting and monitor for hurtful messages or comments from posters who may be in crisis. Consider posting the Lifeline information in the first comment box in any story about suicide.
Tool for Safe Reporting on Suicide
Save.org and Cisco have joined forces to support journalists and content creators to reduce the risk of suicide contagion that happens when reporting best practices are not followed. Explore it below.
Social Media Guidelines
This free toolkit provides recommendations for supporting suicidal individuals on social media and digital communities.
News about the Lifeline
Rap Artist Logic Releases Song “1-800-273-8255,” Highlights the National Suicide Prevention Lifeline as Resource - April 28th, 2017
National Suicide Prevention Lifeline Joins Facebook to Release New Suicide Prevention Tools - March 1, 2017
Experts Available to Discuss Mental Health Policy, Firearm Violence and Suicide Prevention - December 26th, 2013
Please contact Hannah Collins at [email protected] for all press inquiries or partnership inquiries regarding the 988 Suicide & Crisis Lifeline.
Get in touch
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Know The Lingo
Understand mental health and suicide prevention terms and phrases.Learn More
Have A Question?
See if we've answered it on our FAQ page!Frequently Asked Questions